Diaspora parents email Friday evening asking for the prospectus. Last term's enquiries are sitting in a spreadsheet, forgotten. By Monday morning, three competitor schools have already replied. ReachNG resurrects every old enquiry, keeps the new ones at zero every day, and chases unpaid term fees in the background. One Owner Brief shows admissions in motion and fees about to land.
The school that replies fastest wins the registration. Today, that's not you.
Parents in London/Houston/Atlanta message 11pm Lagos time. Your admissions team logs in at 8am. Window closed.
'Send me the fee structure' gets a PDF and silence. No qualifying. No tour offer. No follow-up. The relationship dies.
Family says 'we'll come visit', and that's the last you hear. No calendar slot. No reminder. They visit your competitor instead.
High-performing students email about scholarships. Your admissions desk doesn't know how to reply quickly. They go to the school that did.
Year 6 parents asking about Year 7 transition deserve a warm, personalised response. They get a copy-paste.
Late fee reminders feel impolite. So they don't get sent. Term begins, students show up, fees unpaid, awkward all round.
Prospectus requests, tour bookings, fee chase, scholarship pipeline, transition enquiries — handled in your tone, with the qualifying questions a real registrar would ask.
Agent sends prospectus + fee schedule + tour offer + asks qualifying questions (year group, current school, relocation timeline). One reply, full context.
Family asks 'can we visit?' — agent offers slots, locks in calendar, sends confirmation + parking + dress code. Auto-reminder 24h before.
Scholarship enquiries auto-routed to the Admissions Director, with full context: latest reports, references, fit assessment. Faster decisions.
Agent recognises London/Atlanta/Toronto context. Asks about relocation timeline, school year alignment, video tour preference. Lands the family before they land in Lagos.
Friendly term-1 reminders, escalating tone, payment plan offer where appropriate. Never impolite, always clear. Cashflow up, awkwardness down.
Year 6 to Year 7 transition, sixth form decisions, sibling enrolment — agent maintains the relationship with current parents through every stage.